Collaborating with Bibit.id, BNI-AM Adds 15 Thousand Investors

BNI Asset Management (BNI-AM) has succeeded in adding 15 thousand new investors after collaborating with a technology-based startup (fintech), Bibit.id as Mutual Funds Selling Agent (APERD) within 4 months from the start of the cooperation.

According to the President Director of BNI Asset Management, Reita Farianti, his party runs an indirect sales strategy through various channels, one of which is a fintech company.

"We see that through fintech like Bibit, it will be easier for potential investors, especially the beginner group because the application technology makes it easier for people to learn and start investing, suitable for young professionals and millennials," he explained.

The product offered through the Bibit.id application is IDX30, this is a mutual fund product that is easy to learn for beginners. It consists of 30 stocks that have been selected by BNI-AM and are believed to be a parameter for investment growth in Indonesia. “There are 30 stocks in the IDX30 mutual fund that represent stocks that have proven superior, starting from their value capitalization, company fundamentals, liquidity, and others. It can be said that the JCI is moving where the 30 best stocks can represent,” continued Reita.

It is proven that within 4 months since the start of the collaboration in July 2019, the Bibit.id application has succeeded in attracting 15 thousand new investors specifically for IDX30 products. Wellson Lo, CEO of Bibit.id, explained that the Bibit application is designed to make it easier for novice investors to start investing. Investors can open an account quickly and easily, in less than 30 minutes via a smartphone. You can also purchase mutual funds through digital payments such as Gopay and LinkAja.

“We believe that novice investors, especially the millennial generation, want convenience. This is what drives people to want to invest, so far in their imagination investment is difficult to learn, so many are reluctant to star BNI Asset Management (BNI-AM) has succeeded in adding 15 thousand new investors after collaborating with a technology-based startup (fintech), Bibit.id as Mutual Funds Selling Agent (APERD) within 4 months from the start of the cooperation.

According to the President Director of BNI Asset Management, Reita Farianti, his party runs an indirect sales strategy through various channels, one of which is a fintech company.

"We see that through fintech like Bibit, it will be easier for potential investors, especially the beginner group because the application technology makes it easier for people to learn and start investing, suitable for young professionals and millennials," he explained.

The product offered through the Bibit.id application is IDX30, this is a mutual fund product that is easy to learn for beginners. It consists of 30 stocks that have been selected by BNI-AM and are believed to be a parameter for investment growth in Indonesia. “There are 30 stocks in the IDX30 mutual fund that represent stocks that have proven superior, starting from their value capitalization, company fundamentals, liquidity, and others. It can be said that the JCI is moving where the 30 best stocks can represent,” continued Reita.

It is proven that within 4 months since the start of the collaboration in July 2019, the Bibit.id application has succeeded in attracting 15 thousand new investors specifically for IDX30 products. Wellson Lo, CEO of Bibit.id, explained that the Bibit application is designed to make it easier for novice investors to start investing. Investors can open an account quickly and easily, in less than 30 minutes via a smartphone. You can also purchase mutual funds through digital payments such as Gopay and LinkAja.

“We believe that novice investors, especially the millennial generation, want convenience. This is what drives people to want to invest, so far in their imagination investment is difficult to learn, so many are reluctant to start,” said Wellson.

Currently, BNI-AM itself has collaborated with several APERDs, with a total managed fund of retail investors reaching Rp 3 trillion as of October 31, 2019. In terms of the number of investors or number of accounts (NOA), APERD fintech controls the largest portion, namely 65%. How to invest through the application is very easy because it is assisted by the robo advisor feature where potential investors can invest optimally according to the risk profile of each investor.

Link. https://republika.co.id/berita/q0ymz321000/gandeng-bibitid-bniam-tambah-15-ribu-investor